Achievement
Designed and built an AI-Powered Image Cropper that automates focal point detection and standardizes outputs to a fixed 1680x1120 pixel dimension with batch processing and cloud repository.
This foundational PRD and the resulting tool were so effective that it informed the design of a later tool made by the Marketing team, who requested a walk-through and were highly impressed.
Since October, my tool has been used ~430 times, reducing production time by an estimated 3-7x and eliminating the need to reference CMS guidelines for image production.
Key Features
AI Focal Point Detection
Automatic identification of image focal points ensures subjects remain in frame across all outputs.
Standardized Outputs
All processed images conform to 1680x1120 pixels, eliminating production guideline lookups.
Batch Processing
Process multiple images at once, reducing production time by 3-7x compared to manual cropping.
Cloud Repository
Seamless integration with cloud storage for centralized image management and collaboration.
Impact
- •430+ uses since launch in October
- •3-7x faster production compared to manual cropping
- •Influenced Marketing team's tool design through design walk-through
- •Eliminated need for manual CMS guideline reference
More Work
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Multi-day design sprint transforming core retail surfaces into a scalable, premium framework.
Design Systems × AI
Design System Documentation
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E-Commerce × Mobile
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From KTLO mode to a +4% engagement lift — a two-phase redesign of the List surface.
Marketplace × Local
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A free, skill-first directory of local, in-person, hands-on classes — and the early signals that real people want it.
Brand & Web Strategy
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Mobile Web
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Social commerce platform focused on connecting buyers with people.
E-Commerce
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Subscription box landing page and onboarding for Macy's.
iOS & Android
Mobile Checkout
Scan items and complete purchases directly within Macy's mobile app.