Macy's Credit Card

I was tasked to redesign the credit card acquisition page.

The previous design hid cardholder benefits behind a drop-down interaction. I felt that the information should be more prominent. Additionally, I wanted to avoid pushing the form itself further down the page than necessary.

I reached out to CX to find any customer pain-points relating to credit cards. From that, I discovered that users often called customer support because they did not see the expected 20% taken off their first purchase. For that reason, I choose to call out where they should expect their discount to appear.

Lastly, I wanted to better guide the user's eye towards the form. The previous design had a lot of white space and felt busy. I added a subtle grey background to achieve this.

Changing the actual form itself was not possible at this stage or else I would have given that a refresh as well. My thoughts on that were to auto-populate as much information as possible by having users sign in.